Sold on Faith, Not on Sales

Spirituality Column #223
February 15, 2011
Current in Carmel - Current in Westfield - Current in Noblesville – Current in Fishers
(Indianapolis north suburban home newspapers)

Sold on Faith, Not on Sales
By Bob Walters

Looking back on the Super Bowl and Valentine’s Day, are you at all weary from being in the cross-hairs of America’s high powered marketing mechanism?

Be the MVP, we’re told. Everybody’s a VIP. Sit on the 50-yard line. Buy a big TV. Win love with a gift. Say it with flowers. And on, and on.

Back in the late fall there was all the election hoopla, followed by Christmas. More marketing. Vote now. Buy this. Consume that. Experience the magic.

As consumers we are bombarded with sales messages encouraging us to maximize our personal feelings of importance. That’s the coin of the realm these days – personal esteem – and oh how it’s laid on thick, aimed at our hungry egos.

Is it any wonder that churches often struggle to create effective marketing plans? The whole world is telling people how to buy personal specialness and importance, and the message of Jesus Christ – of humility and service – is just the opposite.

Our world, or at least our nation, is filled with people whose profession it is to make sure we have fun and they make money. Through a trade, purchase, transaction or “deal,” our personal prestige is a commodity vigorously sought, bought and sold. We learn to be savvy, to trust no one, and to look out for Number 1.

Antithetically, Jesus Christ tells us to have faith, love God and love others. Our faith and love become our Christian life, loving the Christian community and serving mankind as best we can. No marketing, just trust.

For a consumer, that’s not much of a deal. But salvation is a gift, not a transaction. There’s nothing in it for the marketer; you can’t make money on free gifts.

In Philippians 3:20 we read, “Our citizenship is in heaven …” I haven’t always “gotten” what that scripture meant. But I recently read an interesting theological/political commentary which described “consumers” and “citizens” as opposite sorts of creatures. A consumer waits for the best deal and looks out for himself. A citizen focuses his or her own life on selfless service to others.

The difference is the basis of relationship. As a consumer, it’s money, pride, “me” and maximized value. As a citizen, it’s love, truth, service and the right thing.

Our relationship with Christ is a tough sell, because it’s not a sale; it’s a gift.

No purchase necessary.

Walters (www.believerbob.blogspot.com, email rlwcom@aol.com) spent most of his career in public relations, frequently at odds with marketing people.

God and Sportsmanship

Spirituality Column #169
February 2, 2010
Current in Carmel - Current in Westfield - Current in Noblesville
(Indianapolis north suburban home newspapers)

God and Sportsmanship
By Bob Walters

Christianity embodies the ultimate in sportsmanship: loving one’s enemy.

Sportsmanship is also about fidelity to team, obeisance to rules, abhorrence of cheating, discipline of preparation, trying one’s best, reveling in competition, respecting rival competitors, overcoming obstacles, sharing success, perseverance. Lots of stuff.

In a perfect world, that would all describe the community of Christ.

So … central Indiana … how did you feel a year and a half ago when you heard Patriots quarterback Tom Brady was out for the season with a knee injury?

Or during last week’s AFC Championship game? How do you feel today about the (NFL) Saints? Charitable? At peace? Faithful? Fulfilled?

Send Brady a get-well card did you? Hoping New Orleans has a pleasant and sportsmanship-filled experience vs. our Colts at Super Bowl XLIV?

Sporting endeavor has many faces.

Remember Jake Porter and the “viral video” from late 2006? Jake, a mentally retarded (inherited Chromosomal Fragile-X) high school senior from southern Ohio, scored a late, uncontested touchdown when his team, Northwest, was trailing 42-0 to Waverly, which stood aside as Jake happily ran 40 yards into the end zone.

Loved the moment. Felt warm inside. It’s a righteous world where things like that happen. But, c’mon. Unless one is a class-A jerk, it’s easy to be a sportsman when one is easily winning. The true test of humanity, and of faith, is when times are challenging, not when we’re up 42-0.

Remember the “Cobra-kai’s” whacko sensei in The Karate Kid? Don’t you hate that guy? “Sweep the leg!” Would you ever possibly pray for that guy? How about the opposing coach in Remember the Titans who called Denzel Washington’s character a monkey? Kill the racist with kindness? Or just kill him.

Striving and struggle and decency. Humility and grace. That’s sportsmanship. Winning at all costs for earthly reward and renown … that’s soulless idolatry.

God loves to see his kids play, and “running the race” (Hebrews 12:1) is a vibrant Biblical picture of living our lives for God’s glory. Let’s keep a firm handle on the fleeting, temporary, and earthly glory of sports achievement.

Whether one has just lost a game or won the championship, lost a job or won the lottery, the challenge of eternal victory is equally great.

The best win – a forever kind of win – is when Christ wins our heart.

Be sure Christ has a sporting chance in your life.

Walters (believerbob@blogspot.com or email rlwcom@aol.com) offers a sincere “well done” to Irsay, Caldwell, Manning, Garcon & Co. for their class, grace and humility before, during and after the Colts’ AFC Championship victory over the Jets.